PRIVATE LABEL

Vision for Private Brand / Store Brand / Contract manufacturing: To understand what our customer wants for their customer by developing private label

Mission for Private Brand / Store Brand / Contract manufacturing: To be the most preferred business partner for innovative and cost effective solutions in creating private label (Store brand) for leading retailer and for leading consumer brand.

Value for Private Brand / Store Brand / Contract manufacturing: Growth and volume in Private brand (store brand) comes by positioning private brand as a price competitive alternative to improve value chain.

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